Foster Postive Client Relationships
When a customer takes the leap to invest in their business with me, they are entrusting me to help establish their online presence. I don't take that investment lightly. whether it's a purchase in my shop, or a brand design package.
Clear and easy communication is therefore essential. In order to clearly visually communicate the mission or purpose of a brand, I have to understand the business behind it. The best way to do this is to ask as many questions as you can upfront before the design process begins, ensuring you and the client are both on the same page.
I have an in-depth questionnaire I give to all branding design clients, and I make sure to check in with them throughout the design process for feedback and input. Once the project wraps up clients are welcome to email with with any questions about their brand or advice, as well.
With my online store I've gotten numerous requests for tutorials to walk customers through how to edit the templates in Photoshop, so I've since implemented a video tutorials section that helps them easily navigate Photoshop and make adjustments to their template.
Listening to customers can take many different forms for your business, but I'd start by clearly laying out your design process, create in-depth questionnaires, and being receptive to feedback throughout the process. The more clarification you have upfront, the more the design process and client relationship will the built on trust, honesty, and respect.
Want to make sure you're hitting every mark of the design process? Download my FREE design process cheatsheet below and make sure you're including them in your brand design process.