Cosy, natural, feminine and comforting are emotions I'd use to convey the above palette, which would be suitable for wedding-based businesses, party-based businesses, and other businesses that only target women.
The color palette you select should always express what you want your brand to stand for. It should trigger the emotions you want from your clients and customers and leave a positive impression. Thinks of the industry you're in and what is oftentimes the norm as well - if you're branding something health-related, you might consider using green because of it's associations with color or nature. If you're in the food industry, it may be best to refrain from using blue because of its tendency to suppress an appetite. Bright, bold colors are a fit for strong personalities such as coaching businesses or accessory shops (Kate Spade comes to mind).
If you’re having trouble coming up with your initial colors, you can also take a look at these helpful sites or try out the exercise below!
Designspiration.net is a handy site for both color and design inspiration. You can search for designs that include certain colors by clicking “color” at the top of their website.
Adobe Color CC is another helpful resource that allows you to look through different color rules, create/save color palettes, and glance through preexisting color palettes for inspiration. The Most Popular and Most Used categories under the Explore tab are especially helpful if you ever get stuck.
Design Seeds - A smorgasbord of curated color palettes from talented artists, photographers, makers, and designers.